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Communications and Public Relations 

Chairman: Lori Adams                                                                                        District Chairman:  

                                                                                                                               Northeast: Jonnah Hetzel

sme3some@yahoo.com                                                                                      Southeast: Mary Lou Jones 

                                                                                                                               Southwest: Lisa Waitkus                        Co-Chairman: Jonnah Hetzel

 

jfhetzel@gmail.com                                                                                             

Your club is a dynamic, powerful force in your community. You work to affect change every day. While recognition is not something you expect for the work you do, it serves an important purpose: getting the word out.

 

Let’s start with understanding the title: “Communications and Public Relations.”  Communication: : the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.

 

Public Relations: is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

 

It is important to publicize your club with positive programs and projects to let your community know the events your organization supports and how your club is active in the community.

 

Connect the national Federation organization with your community club by promoting the GFWC initials as part of your name. Get the word out about your projects and receive recognition.

Club Goals for 2018-2020:

  1. Create a Club Brand:  The GFWC brand is our image to the public—it’s the collective GFWC identity that conveys an image of friendship and volunteer service to our target audiences.                                    a. GFWC Stylebook: see the stylebook for GFWC LOGO requirement: Only specific shape and colors are allowed when using the copy write logo http://www.gfwc.org/gfwc/GFWC_Stylebook.asp            b. Ensure all communication from your club includes your branding.

  2. Make GFWC Part of your Club Name: GFWC is a Federation of clubs; therefore all individual clubs have a responsibility for the organization’s overall success. There is strength in numbers. By identifying your club as a GFWC club, we can prove our collective impact. Thus, all clubs are encouraged to use GFWC in your club name, ideally as GFWC {Club Name}.

  3. Use Ohio’s Correct Name: Our legal name is GFWC/Ohio Federation of Women’s Clubs and the slash is included in the name.  When using GFWC Ohio there is no slash between the two words.

  4. Appoint a Club Communication & Public Relations Chair or Committee: Assign individuals or a committee to update social media, create the club newsletter, submit press releases in local newspapers, build community partnerships etc.

  5. Continue to Use (and increase) Communication Tools to Connect with Members and the Community

  • Newsletters: Club newsletters are one of the most effective and efficient methods of informing GFWC members about projects, programs, events, partnerships, and issues.

  • Websites: A good website can be a key component in your club’s public relations outreach, membership recruiting and retention, program development and reporting, and operational planning.  Remember to link to www.gfwc.org and www.gfwcohio.org!

  • Social Media (Facebook, Twitter, YouTube, Flickr, Pinterest, etc): Social media is a two-way street—you have the ability to engage in an interactive dialogue.

  • Emails

  • Business Cards (look for free business cards @Vista.com)

  • Brochures, stationary, and other print materials: On the state level, we will create print materials that may be modified for club use.

6. Encourage all Club members to subscribe to the FREE weekly email from GFWC.

       News & Notes  Go to:  gfwc.org – bottom of the page sign-up

7. Have FUN!  and TAKE PICTURES! When you are having fun and enjoying ‘club work’ it’s easy to spread the word about all the great things our clubs do for our communities! A picture shows that fun a lot longer and in more places once it’s posted or published.

8. See the GFWC Club Manual for more detailed information. Learn how to take interesting pictures, write news releases, and more at:  www.gfwc.org /ClubManual

                                                                                            AWARDS & CONTESTS

 

 **Ohio get ready!! PR Contest! **Create an 8 x 10 flyer using photos showing your club members doing their
favorite club projects. The photos must include as many groups of club members participating as possible. Single club member photos will not be accepted. The GFWC logo must be included in the flyer. Submit the flyer with an index card (4x6) with the club’s name and a brief description of your flyer at convention no later than 9:00 a.m. Friday

 

 

GFWC award and contest winners are recognized during the GFWC Annual Convention. A $50 award will be given to one club in the nation for creativity in implementing an effective Communications and Public Relations program/project. Certificates will be presented to one State Federation in each membership category to recognize outstanding efforts in implementing an effective Communications and Public Relations program.